{"id":68287,"date":"2026-01-20T06:39:15","date_gmt":"2026-01-20T06:39:15","guid":{"rendered":"https:\/\/smallseokit.com\/blog\/?p=68287"},"modified":"2026-01-20T06:39:17","modified_gmt":"2026-01-20T06:39:17","slug":"zomato-fy25-vertical-growth","status":"publish","type":"post","link":"https:\/\/smallseokit.com\/blog\/zomato-fy25-vertical-growth\/","title":{"rendered":"Zomato FY25: Revenue Breakdown, Vertical Growth, and Path to Profitability"},"content":{"rendered":"\n<p>Zomato\u2019s parent company, Eternal, has quietly transformed itself from a food delivery app into one of India\u2019s most complex consumer commerce ecosystems. According to the latest figures, the <strong>Zomato Revenue Model: Eternal\u2019s Multi-Vertical Profit Engine<\/strong> generated operating revenue of approximately \u20b920,243 crore in FY25, up sharply from \u20b912,114 crore in FY24. Net profit rose to \u20b9527 crore, marking a near 50% year-on-year increase, while revenue surged 67% YoY.<\/p>\n\n\n\n<p>These numbers are not accidental. They reflect a carefully layered monetization strategy across food delivery, quick commerce, B2B supply chains, subscriptions, and advertising. For founders and platform entrepreneurs, studying the <strong>Zomato Revenue Model: Eternal\u2019s Multi-Vertical Profit Engine<\/strong> offers a real-world blueprint for building diversified, scalable, and defensible revenue models.<\/p>\n\n\n\n<p>This article breaks down how Zomato actually makes money, what each vertical contributes, where profits come from, where losses still exist, and the key lessons new platform builders\u2014especially those launching Zomato-like apps\u2014can apply.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Zomato (Eternal) FY25: The Big Picture<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/1.-Zomato-Eternal-FY25-The-Big-Picture-1024x536.jpg\" alt=\"From Food App to Commerce Ecosystem\" class=\"wp-image-68288\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/1.-Zomato-Eternal-FY25-The-Big-Picture-1024x536.jpg 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/1.-Zomato-Eternal-FY25-The-Big-Picture-300x157.jpg 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/1.-Zomato-Eternal-FY25-The-Big-Picture-768x402.jpg 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/1.-Zomato-Eternal-FY25-The-Big-Picture.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">From Food App to Commerce Ecosystem<\/figcaption><\/figure>\n<\/div>\n\n\n<p>In FY25, Eternal delivered its strongest financial performance since listing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Financial Highlights<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operating Revenue (FY25):<\/strong> ~\u20b920,243 crore<\/li>\n\n\n\n<li><strong>Operating Revenue (FY24):<\/strong> ~\u20b912,114 crore<\/li>\n\n\n\n<li><strong>Year-on-Year Growth:<\/strong> ~67%<\/li>\n\n\n\n<li><strong>Net Profit (FY25):<\/strong> ~\u20b9527 crore<\/li>\n\n\n\n<li><strong>Adjusted EBITDA:<\/strong> ~\u20b91,079 crore (vs ~\u20b9372 crore in FY24)<\/li>\n<\/ul>\n\n\n\n<p>Quarterly performance was equally revealing. In <strong>Q4 FY25<\/strong>, operating revenue rose <strong>64% YoY to ~\u20b95,833 crore<\/strong>, although quarterly net profit dipped to ~\u20b939 crore due to heavy investments in Blinkit, dark store expansion, and logistics.<\/p>\n\n\n\n<p>The takeaway is clear: <strong>Zomato is prioritizing long-term dominance over short-term quarterly profits<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>From Food App to Commerce Ecosystem<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/2.-From-Food-App-to-Commerce-Ecosystem-1024x569.jpg\" alt=\"Revenue Breakdown by Vertical (FY25)\" class=\"wp-image-68289\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/2.-From-Food-App-to-Commerce-Ecosystem-1024x569.jpg 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/2.-From-Food-App-to-Commerce-Ecosystem-300x167.jpg 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/2.-From-Food-App-to-Commerce-Ecosystem-768x427.jpg 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/2.-From-Food-App-to-Commerce-Ecosystem.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Revenue Breakdown by Vertical (FY25)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Zomato is no longer a single-vertical business. Today, Eternal reports revenue across four major business lines:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Food Delivery<\/strong><\/li>\n\n\n\n<li><strong>Quick Commerce (Blinkit)<\/strong><\/li>\n\n\n\n<li><strong>B2B Supply Chain (Hyperpure)<\/strong><\/li>\n\n\n\n<li><strong>Going-Out \/ Lifestyle Services<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This shift has reduced dependency on food delivery alone and allowed Zomato to extract value from <strong>both sides of the marketplace<\/strong>\u2014consumers and businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Revenue Breakdown by Vertical (FY25)<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/3.-Revenue-Breakdown-by-Vertical-FY25-1024x576.webp\" alt=\"Zomato Revenue Model: Eternal\u2019s Multi-Vertical Profit Engine transformation\" class=\"wp-image-68290\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/3.-Revenue-Breakdown-by-Vertical-FY25-1024x576.webp 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/3.-Revenue-Breakdown-by-Vertical-FY25-300x169.webp 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/3.-Revenue-Breakdown-by-Vertical-FY25-768x432.webp 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/3.-Revenue-Breakdown-by-Vertical-FY25.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Zomato Revenue Model: Eternal\u2019s Multi-Vertical Profit Engine transformation<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Approximate adjusted revenue contribution in FY25:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Vertical<\/th><th>FY25 Revenue<\/th><\/tr><\/thead><tbody><tr><td>Food Delivery<\/td><td>~\u20b99,418 crore<\/td><\/tr><tr><td>Blinkit (Quick Commerce)<\/td><td>~\u20b95,206 crore<\/td><\/tr><tr><td>Hyperpure (B2B Supply)<\/td><td>~\u20b96,196 crore<\/td><\/tr><tr><td>Going-Out \/ District<\/td><td>~\u20b9737 crore<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Food delivery remains the foundation, but <strong>Blinkit and Hyperpure together now account for more than half of total revenue<\/strong>, signaling a major structural shift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Revenue Stream #1: Food Delivery Commissions (The Core Engine)<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/4.-Revenue-Stream-1-Food-Delivery-Commissions-The-Core-Engine-1024x341.png\" alt=\"Revenue Stream #1: Food Delivery Commissions (The Core Engine)\" class=\"wp-image-68291\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/4.-Revenue-Stream-1-Food-Delivery-Commissions-The-Core-Engine-1024x341.png 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/4.-Revenue-Stream-1-Food-Delivery-Commissions-The-Core-Engine-300x100.png 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/4.-Revenue-Stream-1-Food-Delivery-Commissions-The-Core-Engine-768x256.png 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/4.-Revenue-Stream-1-Food-Delivery-Commissions-The-Core-Engine.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Revenue Stream #1: Food Delivery Commissions (The Core Engine)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>How It Works<\/strong><\/h3>\n\n\n\n<p>When a customer places a food order, Zomato charges the restaurant a <strong>commission (take rate)<\/strong> on the order value. This is the classic marketplace model\u2014Zomato facilitates discovery, ordering, payments, and delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Take Rates &amp; Pricing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typical commission: <strong>20\u201325%<\/strong><\/li>\n\n\n\n<li>Additional charges for:\n<ul class=\"wp-block-list\">\n<li>Sponsored listings<\/li>\n\n\n\n<li>Priority placement<\/li>\n\n\n\n<li>Promotional campaigns<\/li>\n\n\n\n<li>Faster delivery slots<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contribution to Revenue<\/strong><\/h3>\n\n\n\n<p>Food delivery contributes <strong>25\u201335% of total operating revenue<\/strong>, making it the most stable and profitable vertical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scale Advantage<\/strong><\/h3>\n\n\n\n<p>In FY25:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total orders:<\/strong> ~853 million<\/li>\n\n\n\n<li><strong>Average order value:<\/strong> ~\u20b9453<\/li>\n<\/ul>\n\n\n\n<p>Even marginal increases in AOV or frequency have a massive impact at this scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why It\u2019s Profitable<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High order density<\/li>\n\n\n\n<li>Predictable demand<\/li>\n\n\n\n<li>Strong brand recall<\/li>\n\n\n\n<li>Improving delivery efficiency<\/li>\n<\/ul>\n\n\n\n<p>Food delivery remains Zomato\u2019s <strong>profit anchor<\/strong>, funding expansion into newer verticals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Revenue Stream #2: Blinkit (Quick Commerce)<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/5.-Revenue-Stream-2-Blinkit-Quick-Commerce.png\" alt=\"Revenue Stream #2: Blinkit (Quick Commerce)\" class=\"wp-image-68292\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/5.-Revenue-Stream-2-Blinkit-Quick-Commerce.png 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/5.-Revenue-Stream-2-Blinkit-Quick-Commerce-300x163.png 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/5.-Revenue-Stream-2-Blinkit-Quick-Commerce-768x416.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Revenue Stream #2: Blinkit (Quick Commerce)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Blinkit represents Zomato\u2019s bet on <strong>instant consumption<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Blinkit Makes Money<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product markups (thin margins)<\/li>\n\n\n\n<li>Delivery fees<\/li>\n\n\n\n<li>Platform convenience fees<\/li>\n\n\n\n<li>Brand advertising &amp; sponsored placements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FY25 Performance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue:<\/strong> ~\u20b95,206 crore<\/li>\n\n\n\n<li><strong>YoY growth:<\/strong> ~126%<\/li>\n\n\n\n<li><strong>AOV:<\/strong> Increased from ~\u20b9613 to ~\u20b9667<\/li>\n\n\n\n<li><strong>Adjusted EBITDA loss:<\/strong> Narrowed to ~\u20b9292 crore<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Losses Persist<\/strong><\/h3>\n\n\n\n<p>Quick commerce is capital-intensive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dark store rentals<\/li>\n\n\n\n<li>Inventory holding<\/li>\n\n\n\n<li>High rider density<\/li>\n\n\n\n<li>Perishable goods wastage<\/li>\n<\/ul>\n\n\n\n<p>However, as order density increases and idle capacity reduces, margins are steadily improving.<\/p>\n\n\n\n<p>Blinkit is not yet a profit engine\u2014but it is becoming a <strong>strategic moat<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Revenue Stream #3: Hyperpure (B2B Supply Chain)<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/6.-Revenue-Stream-3-Hyperpure-B2B-Supply-Chain.jpg\" alt=\"Revenue Stream #3: Hyperpure (B2B Supply Chain)\" class=\"wp-image-68293\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/6.-Revenue-Stream-3-Hyperpure-B2B-Supply-Chain.jpg 1376w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/6.-Revenue-Stream-3-Hyperpure-B2B-Supply-Chain-300x167.jpg 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/6.-Revenue-Stream-3-Hyperpure-B2B-Supply-Chain-1024x572.jpg 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/6.-Revenue-Stream-3-Hyperpure-B2B-Supply-Chain-768x429.jpg 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><figcaption class=\"wp-element-caption\">Revenue Stream #3: Hyperpure (B2B Supply Chain)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Hyperpure supplies fresh produce, staples, and kitchen essentials to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurants<\/li>\n\n\n\n<li>Cloud kitchens<\/li>\n\n\n\n<li>Blinkit dark stores<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How It Generates Revenue<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markups on wholesale supplies<\/li>\n\n\n\n<li>Logistics and delivery charges<\/li>\n\n\n\n<li>Volume-based pricing contracts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FY25 Performance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue:<\/strong> ~\u20b96,196 crore<\/li>\n\n\n\n<li><strong>YoY growth:<\/strong> ~95%<\/li>\n\n\n\n<li><strong>Adjusted EBITDA loss:<\/strong> Reduced to ~\u20b984 crore<\/li>\n<\/ul>\n\n\n\n<p>Margins are thin, but Hyperpure plays a critical role:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improves restaurant loyalty<\/li>\n\n\n\n<li>Enables better cost control<\/li>\n\n\n\n<li>Strengthens supply chain integration<\/li>\n<\/ul>\n\n\n\n<p>Hyperpure may never be highly profitable\u2014but it <strong>stabilizes the ecosystem<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Revenue Stream #4: Subscriptions &amp; Loyalty Programs<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/7.-Revenue-Stream-4-Subscriptions-Loyalty-Programs-1024x538.png\" alt=\"Revenue Stream #4: Subscriptions &amp; Loyalty Programs\" class=\"wp-image-68294\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/7.-Revenue-Stream-4-Subscriptions-Loyalty-Programs-1024x538.png 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/7.-Revenue-Stream-4-Subscriptions-Loyalty-Programs-300x158.png 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/7.-Revenue-Stream-4-Subscriptions-Loyalty-Programs-768x403.png 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/7.-Revenue-Stream-4-Subscriptions-Loyalty-Programs.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Revenue Stream #4: Subscriptions &#038; Loyalty Programs<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Zomato\u2019s subscription programs (Gold \/ Plus) drive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher order frequency<\/li>\n\n\n\n<li>Lower churn<\/li>\n\n\n\n<li>Predictable recurring revenue<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20b9399 to \u20b91,200 per year (varies by city)<\/li>\n\n\n\n<li>Benefits include:\n<ul class=\"wp-block-list\">\n<li>Free delivery<\/li>\n\n\n\n<li>Cashback<\/li>\n\n\n\n<li>Exclusive deals<\/li>\n\n\n\n<li>Priority access<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue Impact<\/strong><\/h3>\n\n\n\n<p>Subscriptions contribute an estimated <strong>8\u201312% of total revenue<\/strong>, but their real value lies in <strong>boosting lifetime value (LTV)<\/strong>.<\/p>\n\n\n\n<p>A subscribed user typically orders <strong>4\u20135x more frequently<\/strong> than a casual user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Revenue Stream #5: Advertising &amp; Promotions<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/8.-Revenue-Stream-5-Advertising-Promotions-1024x683.jpg\" alt=\"Revenue Stream #5: Advertising &amp; Promotions\" class=\"wp-image-68295\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/8.-Revenue-Stream-5-Advertising-Promotions-1024x683.jpg 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/8.-Revenue-Stream-5-Advertising-Promotions-300x200.jpg 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/8.-Revenue-Stream-5-Advertising-Promotions-768x512.jpg 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/8.-Revenue-Stream-5-Advertising-Promotions.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Revenue Stream #5: Advertising &#038; Promotions<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Advertising is Zomato\u2019s <strong>highest-margin revenue stream<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who Pays?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurants<\/li>\n\n\n\n<li>FMCG brands<\/li>\n\n\n\n<li>Beverage companies<\/li>\n\n\n\n<li>Local merchants<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ad Formats<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsored listings<\/li>\n\n\n\n<li>Banner ads<\/li>\n\n\n\n<li>Search prioritization<\/li>\n\n\n\n<li>Category dominance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue Contribution<\/strong><\/h3>\n\n\n\n<p>Advertising accounts for roughly <strong>5\u201310% of revenue<\/strong>, but contributes disproportionately to gross profit due to low incremental costs.<\/p>\n\n\n\n<p>As platform traffic grows, ad monetization becomes increasingly powerful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Approximate Revenue Mix (FY25)<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25-1024x690.jpg\" alt=\"Approximate Revenue Mix (FY25)\" class=\"wp-image-68296\" srcset=\"https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25-1024x690.jpg 1024w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25-300x202.jpg 300w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25-768x518.jpg 768w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25-1536x1035.jpg 1536w, https:\/\/smallseokit.com\/blog\/wp-content\/uploads\/2026\/01\/9.-Approximate-Revenue-Mix-FY25.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Approximate Revenue Mix (FY25)<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Revenue Stream<\/th><th>Share<\/th><\/tr><\/thead><tbody><tr><td>Food delivery commissions<\/td><td>25\u201335%<\/td><\/tr><tr><td>Blinkit (quick commerce)<\/td><td>20\u201330%<\/td><\/tr><tr><td>Hyperpure (B2B supply)<\/td><td>25\u201335%<\/td><\/tr><tr><td>Subscriptions<\/td><td>8\u201312%<\/td><\/tr><tr><td>Advertising<\/td><td>5\u201310%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fee Structure: Who Pays What?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User-Side Fees<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery charges<\/li>\n\n\n\n<li>Surge pricing during peak hours<\/li>\n\n\n\n<li>Convenience\/platform fees<\/li>\n\n\n\n<li>Subscription fees<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Restaurant-Side Fees<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commission (20\u201325%)<\/li>\n\n\n\n<li>Advertising &amp; promotion charges<\/li>\n\n\n\n<li>Onboarding or listing fees<\/li>\n\n\n\n<li>Cancellation penalties<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hidden Monetization<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Float income on held funds<\/li>\n\n\n\n<li>Data &amp; analytics insights<\/li>\n\n\n\n<li>Brand co-funded discounts<\/li>\n\n\n\n<li>Cross-subsidization across verticals<\/li>\n<\/ul>\n\n\n\n<p>This <strong>multi-layered fee architecture<\/strong> allows Zomato to extract value without overburdening any single stakeholder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Zomato Increases Revenue Per User (ARPU)<\/strong><\/h2>\n\n\n\n<p>Zomato doesn\u2019t rely on volume alone\u2014it actively <strong>optimizes user value<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Strategies<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User segmentation (casual vs heavy users)<\/li>\n\n\n\n<li>Subscription upselling<\/li>\n\n\n\n<li>Cross-selling Blinkit to food users<\/li>\n\n\n\n<li>Dynamic delivery pricing<\/li>\n\n\n\n<li>Bundled offers (\u201cadd dessert for \u20b949\u201d)<\/li>\n\n\n\n<li>Personalized recommendations<\/li>\n<\/ul>\n\n\n\n<p>A heavy user might place <strong>40+ orders per year<\/strong>, compared to fewer than 10 for a non-subscriber.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cost Structure &amp; Margin Reality<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Major Cost Centers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery rider payouts<\/li>\n\n\n\n<li>Marketing &amp; discounts<\/li>\n\n\n\n<li>Technology infrastructure<\/li>\n\n\n\n<li>Warehousing &amp; dark stores<\/li>\n\n\n\n<li>Customer support &amp; operations<\/li>\n<\/ul>\n\n\n\n<p>In FY25:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery costs rose ~46% YoY<\/li>\n\n\n\n<li>Marketing expenses jumped ~38%<\/li>\n<\/ul>\n\n\n\n<p>Food delivery is margin-positive, while Blinkit and Hyperpure remain <strong>loss leaders<\/strong> aimed at long-term dominance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zomato vs Competition<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Food delivery market share:<\/strong> ~55\u201358%<\/li>\n\n\n\n<li><strong>Swiggy:<\/strong> ~42\u201345%<\/li>\n\n\n\n<li>Blinkit competes aggressively with Instamart and Zepto<\/li>\n\n\n\n<li>Cross-vertical integration gives Zomato a structural advantage<\/li>\n<\/ul>\n\n\n\n<p>Few competitors operate <strong>both consumer and supply-side verticals at this scale<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Future Revenue Opportunities (2025\u20132027)<\/strong><\/h2>\n\n\n\n<p>Potential growth drivers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium subscription tiers<\/li>\n\n\n\n<li>Sponsored delivery speed<\/li>\n\n\n\n<li>Data &amp; analytics monetization<\/li>\n\n\n\n<li>Financial services for restaurants<\/li>\n\n\n\n<li>Cloud kitchen infrastructure<\/li>\n\n\n\n<li>AI-powered ad optimization<\/li>\n<\/ul>\n\n\n\n<p>Advertising and subscriptions are expected to account for a <strong>larger share of profits<\/strong>, even if transaction margins remain thin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lessons for Entrepreneurs &amp; Platform Builders<\/strong><\/h2>\n\n\n\n<p>Zomato\u2019s success offers clear takeaways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start with a strong core marketplace<\/li>\n\n\n\n<li>Achieve unit-level efficiency before expanding<\/li>\n\n\n\n<li>Add adjacent verticals gradually<\/li>\n\n\n\n<li>Monetize attention via ads<\/li>\n\n\n\n<li>Use subscriptions to stabilize revenue<\/li>\n\n\n\n<li>Avoid capital-heavy models too early<\/li>\n<\/ol>\n\n\n\n<p>For startups, <strong>lighter clones<\/strong> can outperform giants by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting niche markets<\/li>\n\n\n\n<li>Focusing on Tier-2\/3 cities<\/li>\n\n\n\n<li>Running ad-heavy, low-commission models<\/li>\n\n\n\n<li>Avoiding inventory risk initially<\/li>\n<\/ul>\n\n\n\n<p>For a deep dive into how digital food delivery platforms like Zomato make money (commissions, subscriptions, advertising, logistics, supply), see this <strong>business model overview of Zomato\u2019s revenue streams<\/strong>. <a href=\"https:\/\/blog.bosswallah.com\/zomato-business-model\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Decoding Zomato Business Model: Revenue Streams, Operations, and Future<\/a><\/p>\n\n\n\n<p>For more context on how quick commerce strategies like Blinkit\u2019s are evolving within such revenue models, check out our <strong>in\u2011depth Blinkit article<\/strong> here: <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/gig-worker-safety-row-blinkit-drops-10-minute-delivery-claim-after-labour-ministry-flags-concerns-zepto-swiggy-may-follow\/articleshow\/126504306.cms?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Blinkit drops 10\u2011minute delivery claim (SmallSEOKit)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zomato\u2019s parent company, Eternal, has quietly transformed itself from a food delivery app into one of India\u2019s most complex consumer commerce ecosystems. According to the latest figures, the Zomato Revenue Model: Eternal\u2019s Multi-Vertical Profit Engine generated operating revenue of approximately \u20b920,243 crore in FY25, up sharply from \u20b912,114 crore in FY24. Net profit rose to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[89],"tags":[611,610,609,605,614,612,613,608,606,607],"class_list":["post-68287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-zomato-business-growth","tag-zomato-earnings","tag-zomato-financial-performance","tag-zomato-fy25","tag-zomato-fy25-analysis","tag-zomato-fy25-insights","tag-zomato-fy25-strategies","tag-zomato-profitability","tag-zomato-revenue-breakdown","tag-zomato-vertical-growth"],"_links":{"self":[{"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/posts\/68287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/comments?post=68287"}],"version-history":[{"count":1,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/posts\/68287\/revisions"}],"predecessor-version":[{"id":68298,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/posts\/68287\/revisions\/68298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/media\/68297"}],"wp:attachment":[{"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/media?parent=68287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/categories?post=68287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallseokit.com\/blog\/wp-json\/wp\/v2\/tags?post=68287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}